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When a business is creating its marketing plan, it must incorporate a solid digital strategy. Without a digital marketing strategy in place, new client acquisitions, brand visibility, and impactful revenue generating opportunities will likely be damaged. Incorporating the power of e-mail marketing will help support the digital footprint for your business. E-mail marketing remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined! A full 91 percent of all United States consumers use e-mail daily. The rate at which e-mails increase purchases is not only estimated to be at least three times that of social media, but the average order value is also 17 percent higher.
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